VIIITAL was founded with a clear purpose: to provide and develop high-quality, evidence-backed nutritional supplements which provide genuine benefit. Our mission is to support the ageing process by promoting strength and functional independence using supplements that go beyond what is currently available.
Co-founder, Dr Luke Aldrich, has conducted research projects using PROGEL® supplements advancing the foundational work of Professor Theocharis Ispoglou.
For over a decade, Professor Ispoglou has led a comprehensive research programme focused on essential amino acid supplementation, particularly leucine-enriched formulations involving the key proteins the body cannot produce itself. Research using PROGEL® has investigated its effectiveness in supporting muscle health in ageing and clinical populations. Developed and refined for over ten years, VIIITAL’s PROGEL® is firmly grounded in long-standing, evidence-based nutritional science.
Listen to the messages below from our founders, Dr Luke Aldrich and Mr Alex Metcalfe, and Professor Theocharis Ispoglou.
Co-founder & Director
Co-founder & Director
We want to promote strength, activity and energy which is reflected in the way we work and how we design our products.
We aim to enlighten our consumers and inspire confidence through our products that are both effective and grounded in science – showing the tangible benefits of improved protein intake and muscle health.
We ensure that our products and recommendations are supported by high-quality scientific research.
We are committed to advancing nutritional strategies that help people to maintain a high quality of life, and we will continue this pursuit with determination and integrity.
Our research moves from the laboratory to the real-world application, making evidence-based nutrition available to everyone who needs it.
We are committed to prevention as well as treatment, reflecting the research into applications targeting the full life span to support long-term resilience and longevity.
We value sustainability, aiming to create an impact that endures for individuals, communities, and health systems.
